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Handbook on Marketing Awareness
Vipanan Jagrukta Darpan
Vipanan Jagrukta Darpan
Handbook on Marketing Awareness
Handbook on Marketing Awareness
Vipanan Jagrukta Darpan

Author :  N K Gupta
              (A Senior banker with 26 years of experience)

Publisher :
IBC Academy Publications

Year of Publication : 2013

New Edition : 2016

No. of Pages :  268

ISBN :  
978-93-5104-056-9     

MRP :   185

Sale Price :  
126     (30% OFF)
  

Author :  N K Gupta
              (A Senior banker with 26 years of experience)

Publisher :
IBC Academy Publications

Year of Publication : 2013

New Edition : 2016

No. of Pages :  268

ISBN : 
978-81-9264-952-8
         
MRP :  
195

Sale Price :  
136     (30% OFF)
Brief Description

The syllabus of IBPS and SBI - Bank P.O. and Clerks examination has been changing in the recent times and the recent trends indicate increasing
focus on knowledge and awareness about marketing of financial products, especially looking to the fierce competition in the Banking sector
amongst Indian, Private and Foreign sector Banks in India. The employers now expect the aspiring candidates to possess the basic knowledge of
marketing concepts and skill-sets so as they can face the challenges posed by Modern Private and Foreign sector Banks as well as to contribute
effectively to the all-round growth of the organization.
This Book is compiled by a Senior Banker and it conforms to the latest trends and Exams. pattern. The author has over 26 years of rich working
experience in Banking Industry and he joined State Bank Group as a P.O. over 2 decades ago. The Book coverage is comprehensive and the study
material is described in a lucid manner and precisely, just right for your better understanding. The Glossary of Terminology is quite exhaustive
and you would certainly find it valuable. The Book also includes a section of 30 sets (1050 MCQs) of Multiple Choice Questions, which is certain to
prepare you with confidence for the IBPS - CWE or SBI Exams. 
The aspiring candidates would find the book very useful in their preparation not only for the written competitive examinations but also for
Personal Interviews in Banking and Financial sector companies in India.

Book Summary

CHAPTER -1: INTRODUCTION TO MARKETING
CHAPTER -2: MARKETING ENVIRONMENT
CHAPTER -3: MARKETING MIX
CHAPTER -4: ADVERTISING
CHAPTER -5: BRANDING & PACKING
CHAPTER -6: PRICING DECISIONS                    
CHAPTER -7: MARKETING CHANNEL & DISTRIBUTION     
CHAPTER -8: MARKET SEGMENTATION, TARGETING & POSITIONING  
CHAPTER -9: PERSONAL SELLING & SALES MANAGEMENT      
CHAPTER -10: SALES PROMOTION                
CHAPTER -11: CONSUMER PROTECTION             
CHAPTER -12: MARKETING OF BANK PRODUCT & SERVICES       
CHAPTER -13: ABBREVIATION : MARKETING TERMS           
CHAPTER -14: GLOSSARY OF MARKETING TERMINOLOGY            
CHAPTER -16: OBJECTIVE TYPE QUESTIONS AND ANSWERS
(30 Practice Sets: 1050 Multiple choice questions)

 
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IBC Academy, specialise in the domain exclusively for Banking domain such as IIBF courses viz. JAIIB/DBF and competitive exams, such as Bank PO/Clerks, RBI "B" Grade etc. IBCA publishes quality books which are incomparable and thus are found very useful to crack these career and competitive exams.

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